Creativity techniques
Full of ideasNew pathsInspiring
You may be familiar with this: the group is sitting together, the problem is on the table – and then brainstorming is called out. Three people talk. The rest wait. In the end, there are five ideas on the flipchart that everyone already knew.
This is not due to a lack of creative potential. It’s a lack of method.
Teams and managers are often faced with questions such as:
How do we get beyond the same old ideas?
Which method suits which phase of the idea generation process?
How do we create a framework in which everyone dares to contribute unfinished ideas?
How do we translate creative ideas into concrete, actionable measures? This requires more than a whiteboard and colorful post-its. It needs structure – and the knowledge that methods follow goals, not the other way around.

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