Innovation workshops

Creating new thingsdeveloping services and productsunderstanding customers

Developing services and products that really work. Good services and products are not created at a desk – but by understanding the people who use them.

Many organizations develop these from an internal perspective: What can we offer? What is technically feasible? What have we always done this way?

The result: services that sound logical internally – but don’t work for the user.

BusinessMind supports service design processes that focus on user needs and lead to concrete, implementable results.

Teams are often faced with questions such as:

  • Who are our users really – and what do they need?
  • How do we develop new services and products that are really accepted?
  • How do we bring different stakeholders into a joint development process?

This requires more than just creative ideas. It needs a structured process.

We moderate and support service design processes – from analysis and idea development through to the prototype phase. We work with proven methods and ensure that teams proceed in a structured and results-oriented manner.

Typical elements of our service design support:

  • User research and needs analysis (interviews, observations, service safaris)
  • Customer journey mapping – making the user experience visible across all touchpoints
  • Service Blueprint – linking visible user experience with internal processes
  • Co-creation with relevant stakeholders and users
  • Prototyping and testing – early, simple, iterative
  • Derivation of concrete implementation steps with responsibilities

For whom this support is particularly useful Our service design support is aimed at:

  • Product and service development teams
  • Innovation teams and labs
  • HR and internal service areas
  • Organizations that want to revise existing services or develop new ones

At the end of a good service design process, there is more than just an idea. But rather:

  • A common understanding of user needs
  • a clearly defined service or product concept
  • Concrete prototypes and next implementation steps
  • a team that understands and supports the service/product

Are you planning an innovation process? We would be happy to have a brief discussion to find out how we can provide suitable support.

Why BusinessMind?

At BusinessMind, you don't get a standard off-the-shelf program. Every training course, every workshop, every moderation is developed together with you - tailored to your goals, your group and your situation.

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Targeted
Your challenges determine the format.
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Activating
Learning by doing, discussion and application.
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Online & Presence
Same quality - digital or in the room.
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Structure
Clear processes for complex issues.
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AI integrated
KI supports workshops and preparation.
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Direct team
Working directly with us.